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Press release

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FOR IMMEDIATE RELEASE

Contact information:
Ellisys Corporation
Chuck Trefts, Director of Marketing
Phone: (866) 724-9185
Email: chuck.trefts@ellisys.com
Web site: www.ellisys.com

Ellisys Sponsors Third Annual Bluetooth Innovation World Cup Contest

Awards to Innovator of the Year to Include an Ellisys Bluetooth Protocol Analyzer

Geneva, Switzerland — June 15, 2011 — Ellisys, a worldwide leader in protocol test and analysis solutions, today announced that it is sponsoring the Third Annual Bluetooth ® Innovation World Cup (IWC), as preferred technology sponsor. The IWC, promoted by the Bluetooth SIG, calls on developers, entrepreneurs and students to submit concepts, new products, or prototypes for applications that make use of the low energy feature of Bluetooth v4.0. Several awards will be presented to the Innovator of the Year, including an Ellisys BEX400LE Bluetooth Instant Protocol Analysis System.

"We’re pleased to participate as a sponsor for IWC 2011, and to help promote innovation associated with Bluetooth low energy technology,” stated Mario Pasquali, Ellisys president. "Our sniffer is the perfect equipment for bringing an innovative idea to the market in the shortest delay. We hope our prize will motivate innovation and we look forward to seeing all the great ideas and concepts presented by the IWC entrants.”

Entering the IWC Competition
Entries are being accepted for the IWC through September 15th, 2011 at www.InnovationWorldCup.com. Prototypes, products, and ideas from finalists will be presented at MEDICA in Dusseldorf, Germany in November 2011 and at CES in Las Vegas, Nevada in January 2012. The award for Innovator of the Year will be announced at ISPO in Munich, Germany in January 2012. In addition to receiving an Ellisys BEX400LE analyzer, the Innovator of the Year will receive prize money of $5,000 and a Bluetooth Qualification Program voucher, worth up to $10,000. See the IWC web page (above) for more information on contest categories, promotional opportunities and prizes, and other details.

Ellisys BEX400LE Bluetooth Instant Protocol Analysis System
The Ellisys BEX400LE All-Channel sniffer robustly records any packet, at any time, from any neighboring piconet, with zero-configuration and without being intrusive. The revolutionary BEX400 hardware engine, powered by proprietary Ellisys Rainbow™ technology, supports synchronous Full-Spectrum, All-Channel concurrent capture of Classic Bluetooth technology (v2.1 + EDR), Bluetooth v4.0 and the hallmark feature, Bluetooth low energy technology, as well as HCI traffic.

Explorer Availability, Product Photos, and Information
The Ellisys Bluetooth Explorer 400 Instant Protocol Analysis System is available from Ellisys directly or through a worldwide distribution network. For more information, including software downloads, please contact bt@ellisys.com.

A high-resolution photo can be downloaded from: www.ellisys.com/archive/images/bex400.png
A screenshot of the Analyzer software is available at: www.ellisys.com/archive/images/bex400_soft.png
Additional information can be found at: www.ellisys.com/products/bex400

About Bluetooth Wireless Technology
Bluetooth wireless technology is the global wireless standard for personal connectivity of a broad range of electronic devices. More information is available on www.Bluetooth.com.

About Ellisys
Ellisys is a Test and Measurement company committed to the design and timely introduction of advanced protocol analysis solutions for USB, SuperSpeed USB 3.0, and Bluetooth wireless technology. More information is available on www.ellisys.com.

Ellisys ● chemin du Grand-Puits 38 ● CH-1217 Meyrin Geneva ● Switzerland
World Class Protocol Test Solutions for USB, SupeSpeed USB, Wireless USB, WiMedia, Bluetoothtechnology

The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.

Ellisys, the Ellisys logo, Better Analysis, USB Explorer, USB Tracker, WiMedia Explorer, Bluetooth Explorer, and Examiner, are trademarks of Ellisys, and may be registered in some jurisdictions. All other trademarks, product and company names, are the property of their respective owners.

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